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Watertown, January 2007 — markField Design has launched an updated brand identity and corporate website for Heritage Partners, Inc. of Boston, MA. This new brand identity has been applied to all of Heritage's marketing communications materials both online and off.
"Mark Field proved to be a tremendous asset to us. One of his many strong attributes is his ability to LISTEN to our needs, desires, likes and dislikes and translate them in to a finished product. He is flexible towards working to tight timelines and willing to iterate until a finished project meets the desired result. Mark exceeded expectations across the board – not an easy task given the fact that he was dealing with a bunch of private equity investors with high expectations and who are not short on opinions."
Charlie Gifford, Partner
Heritage Partners, Inc.
About Heritage Partners, Inc.: In the mid 1980s, Heritage's founding Partners came to realize why Wall Street had never successfully focused its attention on family business issues. The reason involved the complexities of the needs expressed by owners of family businesses as well as their well-known aversion to outsiders, making the introduction of any new financial idea difficult.
The traditional solutions, created primarily for the public markets and the leveraged buyout industry and then simply applied to family businesses, have historically been imperfect because of their rigidity and terminal nature:
- a Public Offering may be premature or deemed undesirable because of the associated public scrutiny and the short term earnings expectations of analysts and public shareholders.
- an outright Sale entails losing the family firm.
- an ESOP is cumbersome and overly regulated.
- a Leveraged Recapitalization most often involves surrendering control and uses excessive debt, thereby limiting growth opportunities.
In view of the magnitude of the needs expressed by owners of family firms and the ineffectiveness of the traditional options available to them, the Partners decided in 1986 to dedicate their efforts to developing an all-encompassing solution to these issues. After extensive market research, they were struck by the similarity of owners' needs across the country. These revolved around three basic objectives: acquiring liquidity for their illiquid company stock while keeping the firm in family hands and yet simultaneously obtaining fresh equity in order to continue growing the business.
Visit: http://www.heritagepartnersinc.com
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About markField Design: Creative direction and design for print and the web.
Whether it is online or offline, paper or pixels, a brand should be experienced and push the envelope of creativity. Let markField Design help you advance your brand, or your customer’s, with a full range of highly creative marketing communications tailored to maximize customer response.
markField Design can help you craft consistent brand experiences for your customers across all media such as, direct marketing, corporate and sales collateral, annual reports and trade show materials. Not to mention a full range of internet-based interactive and collaborative media such as global facing web sites, intranets and extranets.
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